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The New Apartment

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A film commissioned by

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Light

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Air

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Sun

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The three fundaments of life

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Walls obstruct life

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Living in the kitchen

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The good living room...

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For guests only

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The young couple

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Soon their dreams will come true

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Our space has character!

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In well polished mahogany

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Premium wood

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Complete set

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Robust

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Eternal

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Every space filled

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Richly decorated

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...Very uncomfortable!

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Large furniture...

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Ancient...

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Complicated...

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Are expensive...

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Exclusive...

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But do they really fit our needs?

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Life...

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Isn't what it used to be

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Also the apartment has changed

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Not only by us:

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In the Netherlands

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In Switzerland

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In Germany

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In France

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In Russia

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In Sweden

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In the United States

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In Spain

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In Brazil

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Everywhere

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The apartment will be transformed

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The furniture will become more comfortable

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Simpler

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Smaller

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More rational

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There will be fewer objects

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And more space for people

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Large kitchen:
big job for the housewife

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Small kitchen:
relief for the housewife

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If necessary...

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Other furniture...

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Gradually...

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Simple forms do not wear out

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Times become more frenetic...

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We need less...

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But instead we need...

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The repose of simplicity

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Light, air, sun

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Contact with nature

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Economic and tailor-made for human

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For all

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Our age demands comfortable
apartments, open to the sun and air

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Optimization of spaces

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The end